Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing?

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing? In: The proceedings of the Academy of Marketing Science Summer Conference, 2011-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Lucy Piper
Date Deposited: 18 Mar 2011 17:13
Last Modified: 21 Mar 2019 12:49
URI: https://ueaeprints.uea.ac.uk/id/eprint/26713
DOI:

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