Rewards - Can they be used to help align Sales and Marketing Activities?

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2006) Rewards - Can they be used to help align Sales and Marketing Activities? In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 26 Nov 2018 01:07
URI: https://ueaeprints.uea.ac.uk/id/eprint/19155
DOI:

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