Items where Research Group is "Marketing

Bukhari, Syed Faheem Hasan, Curtis, Lucill Joan ORCID: https://orcid.org/0000-0003-0533-7350 and Mubaster, Khurram (2025) From East to West: a sentiment-based framework for understanding Muslim consumer preferences in imported food products. Journal of Islamic Marketing, 16 (10). 2858–2880. ISSN 1759-0833

Curtis, Lucill ORCID: https://orcid.org/0000-0003-0533-7350 (2025) Enhancing Assessment and Feedback: A Case Study Compendium:Authentic Assessment: The Current and Future Role of AI in Marketing Strategies. In: Enhancing Assessment and Feedback: A Case Study Compendium. AdvanceHE, pp. 81-86.

Gopalakrishna Pillai, Kishore, Jha, Shweta, Sharma, Piyush, Chakraborty, Ratula and Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X (2025) How come they know? The effects of social comparison on value consciousness and price mavenism. Journal of Consumer Behaviour, 24 (3). pp. 1327-1339. ISSN 1472-0817

Najafi-Tavani, Zhaleh, Zantidou, Eleni, Leonidou, Constantinos N. and Zeriti, Athina (2025) Business model innovation and export performance. Journal of International Business Studies, 56 (3). 360–382. ISSN 0047-2506

Ueno, Akiko, Yu, Chong, Curtis, Lucill ORCID: https://orcid.org/0000-0003-0533-7350 and Dennis, Charles (2025) Job demands-resources theory extended: Stress, loneliness, and care responsibilities impacting UK doctoral students’ and academics’ mental health. Studies in Higher Education, 50 (4). pp. 808-823. ISSN 0307-5079