Items where Research Group is "Marketing

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Number of items: 2.

Gopalakrishna Pillai, Kishore, Jha, Shweta, Sharma, Piyush, Chakraborty, Ratula and Dobson, Paul (2025) How come they know? The effects of social comparison on value consciousness and price mavenism. Journal of Consumer Behaviour. ISSN 1472-0817

Karatzas, Antonios, Dousios, Dimitrios, Raja, Jawwad Z. and Papadopoulos, Georgios (2025) An exploration of digital servitization business models in manufacturing SMEs. Journal of Small Business Management. ISSN 0047-2778

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