Items where Research Group is "Marketing

Article

Ameen, Nisreen, Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564 and Kumar, Satish (2022) It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers. Psychology and Marketing, 39 (11). pp. 2110-2129. ISSN 0742-6046

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 and Rosa, Peter (2022) Regional economic performance and the differential prevalence of corporate and family business. Journal of Enterprising Communities: People and Places in the Global Economy, 16 (2). pp. 238-259. ISSN 1750-6204

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941, Subalova, Madina and Locke, Catherine ORCID: https://orcid.org/0000-0003-1810-1902 (2022) Microfinance and small business development in a transitional economy: Insights from borrowers’ relations with microfinance organisations in Kazakhstan. Journal of Development Studies, 58 (1). pp. 183-203. ISSN 0022-0388

Chang, Yee-Shan, Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564, Lim, Xin-Jean, Morrison, Alastair M. and Kennell, James S. (2022) Are unmanned smart hotels du jour or are they here forever? Experiential pathway analysis of antecedents of satisfaction and loyalty. International Journal of Hospitality Management, 104. ISSN 0278-4319

Chen, Danhong, Jaenicke, Edward C., Yan, Ji, Tian, Kun and Nayga, Rodolfo (2022) Price promotion of organic foods and consumer demand. Renewable Agriculture and Food Systems, 37 (6). pp. 618-623. ISSN 1742-1713

Hoque, Mohammad Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296, Ahammad, Mohammad Faisal, Tzokas, Nikolaos, Tarba, Shlomo and Nath, Prithwiraj (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. ISSN 0265-1335

Hoque, Mohammad Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296, Nath, Prithwiraj, Ahammad, Mohammad Faisal, Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1007-1023. ISSN 0148-2963

Lim, Xin-Jean, Ngew, Phillip, Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564, Cham, Tat Huei and Liu, Yide (2022) Go digital: can the money-gift function promote the use of e-wallet apps? Internet Research, 32 (6). pp. 1806-1831. ISSN 1066-2243

Liu, Gordon, Aroean, Lukman and Ko, Wai Wai (2022) Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain. International Journal of Operations & Production Management, 42 (2). pp. 182-205. ISSN 0144-3577

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Donald, William E. and Eves, Anita (2022) Can embedding authentic assessment into the curriculum enhance the employability of business school students? GiLE Journal of Skills Development, 2 (2). 73–87. ISSN 2732-3781

Rahman, Muhammad Sabbir, Hossain, Md Afnan, Chowdhury, Abdul Hannan and Hoque, Mohammad Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296 (2022) Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic. Journal of Enterprise Information Management, 35 (1). pp. 214-236. ISSN 1741-0398

Redhead, George ORCID: https://orcid.org/0000-0003-3453-6439 and Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 (2022) Adopting 'place’: How an entrepreneurial sense of belonging can help revitalise communities. Entrepreneurship & Regional Development, 34 (3-4). pp. 222-246. ISSN 0898-5626

Song, Jianmin, Xia, Senmao, Vrontis, Demetris, Sukumar, Arun, Liao, Bing, Li, Qi, Tian, Kun and Yao, Nengzhi (2022) The source of SMEs' competitive performance in COVID-19: Matching big data analytics capability to business models. Information Systems Frontiers, 24 (4). pp. 1167-1187. ISSN 1387-3326

Yu, Cheng, Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564 and Liu, Yide (2022) To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming. International Journal of Contemporary Hospitality Management, 34 (9). pp. 3394-3416. ISSN 0959-6119

Book Section

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Donald, William and Eves, Anita (2022) Embedding Authentic Assessment Into the Curriculum: Enhancing the Employability of Business Students. In: Academy of Management Proceedings. Academy of Management.

Yang, Hsiao Pei, Hong, Yiwen and Kasapi, Eleni (2022) Young Consumer Vulnerability. In: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing. IGI Global, pp. 154-176. ISBN 9781668435908