Items where Research Group is "Marketing, Entrepreneurship and Business Strategy (former - to 2019)

Published

Aroean, Lukman, Dousios, Dimitrios and Michaelidou, Nina (2019) Exploring interaction differences in Microblogging Word of Mouth between entrepreneurial and conventional service providers. Computers in Human Behaviour, 95. pp. 324-336. ISSN 0747-5632

Gölgeci, Ismail, Karakas, Fahri and Tatoglu, Ekrem (2019) Understanding demand and supply paradoxes and their role in business-to-business firms. Industrial Marketing Management, 76. pp. 169-180. ISSN 0019-8501

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Karakas, Fahri, Polkinghorne, Martyn and Petford, Nick (2019) Supporting open innovation with the use of a balanced scorecard approach: A study on deep smarts and effective knowledge transfer to SMEs. Production Planning & Control, 30 (10-12). pp. 842-853. ISSN 0953-7287

Singh, Jagdip, Flaherty, Karen, Sohi, Ravipreet S., Deeter-Schmelz, Dawn, Habel, Johannes, Le Meunier-FitzHugh, Kenneth, Malshe, Avinash, Mullins, Ryan and Onyemah, Vincent (2019) Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions. Journal of Personal Selling and Sales Management, 39 (1). pp. 2-22. ISSN 0885-3134