Items where Research Group is "Marketing, Entrepreneurship and Business Strategy (former - to 2019)

Article

Barnes, Bradley R., Kitchen, Philip J., Spickett-Jones, Graham and Qionglei, Yu (2004) Investigating the impact of international cosmetic advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 1759-3948

Karakas, Fahri, Lee, Mary Dean and MacDermid, Shelley M. (2004) A qualitative investigation into the meaning of family well-being from the perspective of part-time professionals. Equal Opportunities International, 23 (1/2). pp. 57-77.

Kitchen, Philip J., Brignell, Joanne, Li, Tao and Spickett-Jones, Graham (2004) The emergence of IMC: A theoretical perspective. Journal of Advertising Research, 44 (1). pp. 19-30. ISSN 0021-8499

Reast, Jon D., Palihawadana, Dayananda and Spickett-Jones, Graham (2004) UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: An extension and review. International Journal of Advertising, 23 (2). pp. 229-252. ISSN 0265-0487

Walshe, Kieran, Harvey, Gill, Hyde, Paula and Pandit, Naresh R. (2004) Organizational failure and turnaround: Lessons for public services from the for-profit sector. Public Money and Management, 24 (4). pp. 201-208. ISSN 0954-0962

Book Section

Kabasakal, H., Aycan, Z. and Karakas, Fahri (2004) Women in Management in Turkey. In: Women in Management Worldwide: Progress and Prospects. Gower, UK. ISBN 978-0566089169

Conference or Workshop Item

Karakas, Fahri (2004) Towards a Holistic and Multidimensional View of Values and Spirituality: Introducing Zero Centered Model. In: AIB (Academy of International Business) Conference., 2004-07-01.

Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumers’ Motivations to Participate in Marketing-Events. In: 7th Irish Academy of Management Conference, 2004-01-01, Trinity College Dublin.