Items where Author is "Le Meunier-Fitzhugh, Leslie Caroline"

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Number of items: 16.

Book Section

Le Meunier-fitzhugh, Kenneth and Le Meunier-fitzhugh, Leslie (2017) How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance? In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, p. 307. ISBN 978-3-319-50006-5

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Sales and Marketing, and Customer Relationships: A Structured Abstract. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 779-780.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2016) A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In: Thriving in a New World Economy. Springer, p. 12. ISBN 978-3-319-24146-3

Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie, Palmer, Roger, Clark, Moria and Hair, Neil (2013) Service Dominant Logic – An Example of Competitive Advantage. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer, p. 165. ISBN 978-3-319-24182-1

Conference or Workshop Item

Baumann, Jasmin, Le Meunier-Fitzhugh, Kenneth and Fitzhugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Sales and marketing, and customer relationships. In: The Academy Of Marketing Science World Marketing Congress, 2015-07-16 - 2015-07-18.

Baumann, J, Le Meunier-Fitzhugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Sales and Marketing Collaboration - What is the impact of Market Orientation? In: The proceedings of the Academy of Marketing Science World Marketing Congress, 2011-07-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing? In: The proceedings of the Academy of Marketing Science Summer Conference, 2011-05-01.

Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2010) Rewards - Can they be used to help the coordination of sales and marketing activities? In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2008) Conceptualizing trust in the relationship between sales and marketing. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2007) Does Structure Influence the Performance of Sales and Marketing? In: In: The proceedings of the Academy of Marketing Conference, 2007-07-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2006) Rewards - Can they be used to help align Sales and Marketing Activities? In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Book

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Creating Effective Sales and Marketing Relationships. Business Expert Press. ISBN 9781606498590

This list was generated on Sat Dec 16 16:16:17 2017 GMT.