Items where Author is "Savigny, Heather"

Article

Savigny, Heather (2005) Ontology and epistemology in political marketing: Keeping it real. Journal of Political Marketing, 6 (2-3). pp. 33-47. ISSN 1537-7865

Savigny, Heather (2005) Labour, political marketing and the 2005 election: A campaign of two halves. Journal of Marketing Management, 21 (9-10). pp. 925-941. ISSN 1472-1376

Marsh, Dave and Savigny, Heather (2005) Changes in trade union-government relations 1974-2002. Politics, 25 (3). pp. 165-174. ISSN 1467-9256

Book Section

Savigny, Heather (2009) Political Marketing. In: Oxford Handbook of British Politics. Oxford University Press. ISBN 9780199230952

Savigny, Heather (2009) Ideology, political marketing and the 2005 UK election. In: Political Marketing. Routledge, London. ISBN 9780415632072

Savigny, Heather (2008) Constructing the consumer (or politics - what not to consume). In: Voters or Consumers: Imagining the Postmodern Electorate. CUP. ISBN 978-1847183996

Book

Savigny, Heather and Marsden, Lee (2011) Doing Political Science and International Relations. Palgrave, Basingstoke. ISBN 978-0230245877

Marsden, Lee and Savigny, Heather (2009) Media, Religion and Conflict. Ashgate Publishing, Farnham. ISBN 9780754678533

Savigny, Heather (2008) The Problem of Political Marketing. Continuum. ISBN 9780826428561