Items where Author is "Feng, Zhiteng"

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Number of items: 4.

Book Section

Feng, Zhiteng (2019) Environmental marketing and management practices within an international context: A systematic review. In: 2nd Annual Conference of the EuroMed Academy of Business. UNSPECIFIED.

Feng, Zhiteng (2018) Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content. In: 47th European Marketing Academy Annual Conference (EMAC). UNSPECIFIED.

Feng, Zhiteng (2016) The impact of mobile word-of-mouth (mWOM) on consumer decision-making. In: 45th European Marketing Academy Conference (EMAC). UNSPECIFIED.

Conference or Workshop Item

Feng, Zhiteng, Yeung, Fannie and Gilbert, Matthew (2021) Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion. In: Academy of Marketing (AM) Conference, 2021-05-26.

This list was generated on Fri Mar 29 13:02:20 2024 UTC.