Interacting in China:Paper presented at the 29th industrial marketing and purchasing group (IMP) conference, Atlanta Georgia

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Zolkiewski, Judy, Khan, Amna and Wilson, Jonathan (2013) Interacting in China:Paper presented at the 29th industrial marketing and purchasing group (IMP) conference, Atlanta Georgia. In: UNSPECIFIED.

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Abstract

The aim of this paper is to review and compare the extant body of IMP and ‘non-IMP’literature on Chinese business relationships, and to discuss the implications in relation to the interaction and ARA approach. This comparison permits the interaction and ARA approach to be explicitly broadened to cater for the relationships emerging in what is likely to be the next dominant economic power. The paper presents an exploration of additional factors that need to be considered in order for the interaction and ARA approach to be extended to successfully embrace for Chinese relationship dynamics.

Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Related URLs:	https://shorturl.at/Akrm9
Depositing User:	LivePure Connector
Date Deposited:	08 Jul 2024 10:30
Last Modified:	08 Jul 2024 10:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/95789
DOI:

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