Who Owns the Story:Live financial testing of charity vs participant led storytelling in fundraising

Crombie, Jess and Girling, David (2022) Who Owns the Story:Live financial testing of charity vs participant led storytelling in fundraising. Amref Health Africa.

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Abstract

Charities and international non-governmental organisations (INGOs) are often criticised for the use of their imagery and messaging in fundraising appeals. While there have been many recent positive examples of shifts towards what is often known as responsible or ethical storytelling from Euro-US based charities telling stories about those outside this region, the power to decide what story is told and how still firmly resides within the fundraising countries. The researchers aimed to explore how UK audiences respond financially and emotionally to stories of poverty developed and told directly by the image ‘subject’ in their own words, as opposed to fundraising materials designed by the charity.

Item Type: Book
Faculty \ School: Faculty of Social Sciences > School of Global Development (formerly School of International Development)
Depositing User: LivePure Connector
Date Deposited: 04 Mar 2024 16:31
Last Modified: 04 Mar 2024 16:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/94411
DOI:

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