Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda

Leonidou, Leonidas C., Eteokleous, Pantelitsa, Christofi, Anna-Maria and Korfiatis, Nikolaos ORCID: https://orcid.org/0000-0001-6377-4837 (2022) Drivers, outcomes, and moderators of consumer intention to buy organic goods: Meta-analysis, implications, and future agenda. Journal of Business Research, 151. pp. 339-354. ISSN 0148-2963

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Abstract

We develop an integrated conceptual model of the drivers and outcomes of consumers’ intentions to buy organic goods, anchored on the Theory of Planned Behavior. Our meta-analysis uses data extracted from 149 studies reported in 135 articles. The results indicate that, as opposed to consumers who are price-conscious, individuals who are environmentally, health, and safety conscious are more likely to develop a favorable attitude toward organic goods, have a higher level of subjective norms, and maintain stronger personal behavioral control. These constructs positively affect consumer intention to buy organic goods, which ultimately leads to their actual purchase. Hofstede's cultural dimensions (i.e., individualism, masculinity, power distance, uncertainty avoidance, long-term orientation, indulgence) were also found to play a pivotal role in moderating most causal relationships between constructs of the model. It was also revealed that studies focusing on organic food exhibited stronger effects on construct associations compared to studies examining non-food products.

Item Type: Article
Uncontrolled Keywords: consumer behavior,consumer intention,culture,organic goods,theory of planned behavior,marketing ,/dk/atira/pure/subjectarea/asjc/1400/1406
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
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Depositing User: LivePure Connector
Date Deposited: 10 Jan 2024 01:39
Last Modified: 13 Jan 2024 01:37
URI: https://ueaeprints.uea.ac.uk/id/eprint/94132
DOI: 10.1016/j.jbusres.2022.06.027

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