Academic publishing and the attention economy

Hyland, Ken (2023) Academic publishing and the attention economy. Journal of English for Academic Purposes, 64. ISSN 1475-1585

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Abstract

With the explosion of information and constant bombardment of news, advertising and social media, the ‘Knowledge Economy’ has given way to the ‘Attention Economy’, which treats human attention as a scarce commodity. In the digital age, moreover, research articles are products competing for readers' limited attention in a context of massively greater competition. This is particularly relevant for academics as attention can function as currency as well as capital when its qualitative value is turned into measurable units. This is, in essence, the role played today by publication and citation. Propelled by metrics-driven career incentives, scholars are constantly pushed to gain the attention, and approval, of reviewers, editors, readers, funders and promotion boards and this means rhetorically promoting our work to be as noticeable as possible. In this argument paper, I elaborate this point and propose, through the examination of recent research into academic discourse, how the attention economy has come to dominate how research is presented.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Education and Lifelong Learning
UEA Research Groups: Faculty of Social Sciences > Research Groups > Language in Education
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Depositing User: LivePure Connector
Date Deposited: 18 May 2023 11:31
Last Modified: 18 May 2023 11:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/92094
DOI: 10.1016/j.jeap.2023.101253

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