The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson, Chloë, Baker, Graham, Tomasone, Jennifer R., Bauman, Adrian, Mutrie, Nanette, Niven, Ailsa, Richards, Justin, Oyeyemi, Adewale, Baxter, Beelin, Rigby, Benjamin, Cullen, Benny, Paddy, Brendan, Smith, Brett, Foster, Charlie, Drummy, Clare, Vandelanotte, Corneel, Oliver, Emily, Dewi, Fatwa Sari Tetra, McEwen, Fran, Bain, Frances, Faulkner, Guy, McEwen, Hamish, Mills, Hayley, Brazier, Jack, Nobles, James, Hall, Jennifer, Maclaren, Kaleigh, Milton, Karen ORCID:, Olscamp, Kate, Campos, Lisseth Villalobos, Bursle, Louise, Murphy, Marie, Cavill, Nick, Johnston, Nora J., McCrorie, Paul, Wibowo, Rakhmat Ari, Bassett-Gunter, Rebecca, Jones, Rebecca, Ruane, Sarah, Shilton, Trevor and Kelly, Paul (2021) The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity, 18 (1). ISSN 1479-5868

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Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Item Type: Article
Faculty \ School: Faculty of Medicine and Health Sciences > Norwich Medical School
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Depositing User: LivePure Connector
Date Deposited: 23 Dec 2021 09:30
Last Modified: 18 Jun 2023 06:36
DOI: 10.1186/s12966-021-01230-8

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