How visual metaphors can contradict verbal occurrences A cross-linguistic and multimodal analysis of the IMPRINT of climate change

Augé, Anaïs ORCID: https://orcid.org/0000-0002-9401-4029 (2022) How visual metaphors can contradict verbal occurrences A cross-linguistic and multimodal analysis of the IMPRINT of climate change. Metaphor and the Social World, 12 (1). pp. 1-22. ISSN 2210-4070

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Abstract

We investigate the different interpretations related to the metaphorical IMPRINT of climate change in English and French media discourses. This cross-linguistic perspective is motivated by the particularities of both languages which have been assumed to promote different understandings of climate change-related concepts. We focus on the metaphor CARBON FOOTPRINT whose meaning can be compared to another climate change metaphor in English: FINGERPRINT. These two source domains share a highly specific and concrete meaning interpreted from lexical constructions enabled by the English language. In French, however, such a specification cannot be interpreted from the meaning of the metaphor EMPREINTE CARBONE (CARBON IMPRINT) which defines a similar concept. We rely on visual representations of these metaphorical expressions in English and French to discuss the characteristics associated with each source domain: we show that visual metaphors can contradict expectations emerging from the interpretations of verbal metaphors.

Item Type: Article
Uncontrolled Keywords: carbon footprint,fingerprint,climate change,english,french,multimodality,media,imprint,media variation of meaning,climate change,multi-modal metaphor,arts and humanities(all),language and linguistics,linguistics and language,sdg 13 - climate action ,/dk/atira/pure/subjectarea/asjc/1200
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
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Depositing User: LivePure Connector
Date Deposited: 21 Sep 2021 01:34
Last Modified: 23 Oct 2022 03:01
URI: https://ueaeprints.uea.ac.uk/id/eprint/81459
DOI: 10.1075/msw.20001.aug

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