How visual metaphors contradict verbal occurrences: a cross-linguistic and multimodal analysis of the IMPRINT of climate change.

Augé, Anaïs (2020) How visual metaphors contradict verbal occurrences: a cross-linguistic and multimodal analysis of the IMPRINT of climate change. Metaphor and the Social World, 12 (1). ISSN 2210-4070 (In Press)

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Abstract

We investigate the different interpretations related to the metaphorical IMPRINT of climate change in English and French media discourses. This cross-linguistic perspective is motivated by the particularities of both languages which have been assumed to promote different understandings of climate change-related concepts. We focus on the metaphor CARBON FOOTPRINT whose meaning can be compared to another climate change metaphor in English: FINGERPRINT. These two source domains share a highly specific and concrete meaning interpreted from lexical constructions enabled by the English language. In French, however, such a specification cannot be interpreted from the meaning of the metaphor EMPREINTE CARBONE (CARBON IMPRINT) which defines a similar concept. We rely on visual representations of these metaphorical expressions in English and French to discuss the common knowledge associated with each source domain: we show that visual metaphors can contradict expectations emerging from the interpretations of verbal metaphors.

Item Type: Article
Uncontrolled Keywords: carbon footprint,fingerprint,climate change,english,french,multimodality,media,arts and humanities(all),sdg 13 - climate action ,/dk/atira/pure/subjectarea/asjc/1200
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
Depositing User: LivePure Connector
Date Deposited: 21 Sep 2021 01:34
Last Modified: 30 Sep 2021 16:52
URI: https://ueaeprints.uea.ac.uk/id/eprint/81459
DOI:

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