‘Our striking results demonstrate …’: Persuasion and the growth of academic hype

Hyland, Ken and Jiang, Feng Kevin (2021) ‘Our striking results demonstrate …’: Persuasion and the growth of academic hype. Journal of Pragmatics, 182. pp. 189-202. ISSN 0378-2166

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Academics today are working in a time of intense pressure in research publishing, with greater expectations, more explicit incentives and fiercer competition than ever before. In this paper we explore whether this has led authors to rhetorically ‘sell’ or ‘hype’ their studies. Based on a corpus of 360 articles in leading journals in four disciplines at three periods over the past 50 years, we trace the use of 400 ‘hyping’ words which seek to promote, embellish or exaggerate aspects of research papers. Our results show a massive increase in these items with twice as many hypes in every paper. We also show that increases are most marked in the hard sciences and that hyping displays a greater willingness by authors to display positive attitude, underline their contribution and to hype research primacy, methods and the author’s prior research. We discuss these findings in the context of current career pressures on academics.

Item Type: Article
Uncontrolled Keywords: academic rhetoric,academic writing,attitude markers,boosters,hype,research articles,language and linguistics,linguistics and language,artificial intelligence ,/dk/atira/pure/subjectarea/asjc/1200/1203
Faculty \ School: Faculty of Social Sciences > School of Education and Lifelong Learning
UEA Research Groups: Faculty of Social Sciences > Research Groups > Language in Education
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Depositing User: LivePure Connector
Date Deposited: 27 Jul 2021 00:04
Last Modified: 29 Jun 2023 11:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/80757
DOI: 10.1016/j.pragma.2021.06.018


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