A rapid review of communication strategies for physical activity guidelines and physical activity promotion: A review of worldwide strategies

Budzynski-Seymour, Emily, Milton, Karen, Mills, Hayley, Wade, Matthew, Foster, Charles, Vishnubala, Dane, Baxter, Beelin, Williamson, Chloë and Steele, James (2021) A rapid review of communication strategies for physical activity guidelines and physical activity promotion: A review of worldwide strategies. Journal of Physical Activity and Health, 18 (8). 1014–1027. ISSN 1543-3080

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Abstract

Background: To support the strategy development for communication of the updated physical activity (PA) guidelines, the UK Chief Medical Officers’ Expert Panel for Communication was created. Methods: To help inform this process, a rapid review was performed to identify and describe how other nations are communicating their PA guidelines and PA generally. Elements of the health-enhancing physical activity policy audit tool created by the World Health Organization were used to investigate all 195 countries. Results: Seventy-seven countries had their own guidelines; 53 used the World Health Organization guidelines, and for 65 countries, no guidelines could be found. For the communication, 27 countries used infographics; 56 had government policies/documents, and 11 used a mass media campaign. Only 6 of these had been evaluated. Although many countries used infographics, there were no associated evaluations. As such, any future communication strategies should incorporate an evaluation. Mass media campaigns had the strongest evidence base, proving to be an effective strategy, particularly when incorporating aspects of social marketing. Conclusion: This review provides an insight into strategies countries worldwide have taken to communicate PA guidelines and PA promotion. These should be carefully considered when deciding how best to communicate and promote PA guidelines.

Item Type: Article
Uncontrolled Keywords: dissemination,health promotion,population,recommendation,orthopedics and sports medicine ,/dk/atira/pure/subjectarea/asjc/2700/2732
Faculty \ School: Faculty of Medicine and Health Sciences > Norwich Medical School
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Depositing User: LivePure Connector
Date Deposited: 24 Jul 2021 00:07
Last Modified: 25 Aug 2021 09:51
URI: https://ueaeprints.uea.ac.uk/id/eprint/80726
DOI: 10.1123/jpah.2020-0832

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