Disclosure as a tool for enhancing consumer engagement and competition

Fletcher, Amelia (2021) Disclosure as a tool for enhancing consumer engagement and competition. Behavioural Public Policy, 5 (2). pp. 252-278. ISSN 2398-063X

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Finding ways to get consumers engaged in markets is a major current topic of debate. This article examines why consumer engagement is so important in driving effective competition in markets. It then considers some key categories of intervention that can enhance consumer engagement, and in particular the various roles that disclosure can play. Recent examples are provided from the UK, where many such engagement measures have been implemented. The article emphasizes the importance, when policy-makers are designing such interventions, of understanding how real consumers truly behave. It also highlights the relevance to competitive outcomes of two further concepts: relative salience and relative consumer engagement. Finally, the article draws on both the successes and the failures of past interventions to identify some lessons for policy-makers when stepping into this area.

Item Type: Article
Additional Information: Funding Information: This work was supported by the Economic and Social Research Council (grant number ES/P008976/1). Amelia Fletcher also acknowledges 2016 financial support from UK consumer organisation Which? for her early work in this area (see Fletcher, ). She thanks James Edgar, Stefan Hunt, Morten Hviid, Adam Land, Bruce Lyons and Lionel Page for useful comments. Amelia is a non-executive director on the Boards of the UK Financial Conduct Authority, Competition and Markets Authority and Payment Systems Regulator, and a decision-maker on enforcement cases at Ofgem. All views are, however, her own and do not necessarily reflect the views of any organization she is associated with.
Uncontrolled Keywords: social psychology,sociology and political science,social sciences (miscellaneous),applied psychology,political science and international relations ,/dk/atira/pure/subjectarea/asjc/3200/3207
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group
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Depositing User: LivePure Connector
Date Deposited: 25 Nov 2020 00:49
Last Modified: 25 Sep 2023 09:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/77783
DOI: 10.1017/bpp.2019.28

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