The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching

Usrey, Bryan and Biraglia, Alessandro (2020) The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching. In: American Marketing Association Conference, 2020-02-13 - 2020-02-16.

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Item Type: Conference or Workshop Item (Poster)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 26 Feb 2020 09:05
Last Modified: 11 Oct 2020 00:00
URI: https://ueaeprints.uea.ac.uk/id/eprint/74318
DOI:

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