The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching

Usrey, Bryan and Biraglia, Alessandro (2020) The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching. In: American Marketing Association Conference, 2020-02-13 - 2020-02-16.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Poster)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: LivePure Connector
Date Deposited: 26 Feb 2020 09:05
Last Modified: 20 Jun 2023 14:37
URI: https://ueaeprints.uea.ac.uk/id/eprint/74318
DOI:

Actions (login required)

View Item View Item