“Think about how fascinating this is”: Engagement in academic blogs across disciplines

Zou, Hang Joanna and Hyland, Ken (2020) “Think about how fascinating this is”: Engagement in academic blogs across disciplines. Journal of English for Academic Purposes, 43. ISSN 1475-1585

[img] PDF (Accepted_Manuscript) - Submitted Version
Restricted to Repository staff only until 30 April 2021.

Download (682kB) | Request a copy

Abstract

As a relatively new and rapidly growing academic genre, the academic blog offers an open space for scholars to disseminate their work and discuss research issues. In this new rhetorical context, researchers in different fields try to create interpersonal solidarity to engage a relatively unpredictable readership, which is strongly influenced by knowledge-making practices. In this paper, we explore how bloggers across disciplines engage their readers. Based on 132 blog posts from both soft and hard fields, we examine bloggers’ use of engagement resources. The results suggest blogs in soft disciplines have significantly more reader mentions, directives and questions, while hard science blogs rely on resources which claim relatively more author authority and require more shared understanding. The study not only contributes to our understanding of how researchers create more egalitarian and engaging interpersonal relations with readers than in research articles, but reveals clear disciplinary differences.

Item Type: Article
Uncontrolled Keywords: argument,academic blogs,disciplinary practices,engagement,features,interactional metadiscourse,interaction,knowledge,languages,reader
Faculty \ School: Faculty of Social Sciences > School of Education and Lifelong Learning
Related URLs:
Depositing User: LivePure Connector
Date Deposited: 05 Nov 2019 11:30
Last Modified: 04 Sep 2020 23:53
URI: https://ueaeprints.uea.ac.uk/id/eprint/72869
DOI: 10.1016/j.jeap.2019.100809

Actions (login required)

View Item View Item