Intentions, efficacy, and norms: The impact of different self-regulatory cues on reducing engine idling at long wait stops.

Mahmood, Lynsey, Abrams, Dominic, Meleady, Rose, Hopthrow, Tim, Lalot, Fanny, Swift, Hannah and Van de Vyver, Julie (2019) Intentions, efficacy, and norms: The impact of different self-regulatory cues on reducing engine idling at long wait stops. Journal of Environmental Psychology, 66. ISSN 0272-4944

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Abstract

Idling engines contribute significantly to air pollution and health problems. In a field study at a busy railway crossing we used the Theory of Planned Behavior to design persuasive messages to convince car drivers (N = 442) to turn off their engines during long wait stops. We compared the effects of three different messages (focusing on outcome efficacy, normative reputation, or reflection on one’s intentions) against a baseline condition. With differing effectiveness, all three messages had a positive effect compared with the baseline. Drivers were most likely to turn off their engines when the message focused on outcome efficacy (49%) or reflection (43%), as compared to the baseline (29%). The increased compliance in the normative reputation condition (38%) was not significantly different from baseline. Thus, stimulating self-regulatory processes, particularly outcome efficacy, is demonstrated to have a positive effect on pro-environmental driving behavior. Theoretical and practical implications are discussed.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Psychology
Depositing User: LivePure Connector
Date Deposited: 28 Oct 2019 12:51
Last Modified: 03 Sep 2020 23:53
URI: https://ueaeprints.uea.ac.uk/id/eprint/72806
DOI: 10.1016/j.jenvp.2019.101368

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