Creating convivial affordances: a study of virtual world social movements

McKenna, Brad ORCID: (2020) Creating convivial affordances: a study of virtual world social movements. Information Systems Journal, 30 (1). pp. 185-214. ISSN 1350-1917

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The study of technology and societal challenges is a growing area in information systems research. This paper explores how social movements can use virtual worlds to raise awareness or create safe spaces for their members. As social movements move into virtual worlds, the technical environment becomes more important. This paper presents an interpretive field study using netnographic research and empirical data from a study of a lesbian, gay, bisexual, and transgender social movement in World of Warcraft. This paper takes the position that an understanding of affordances is required for users to be able to create convivial outcomes to shape the use of virtual worlds for their own goals and intentions. The paper presents the concept of convivial affordances, which brings together the theories of affordances and conviviality, and suggests that social users can shape IT artefacts through a creative combination of affordances for their specific goals, and with community involvement.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
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Depositing User: LivePure Connector
Date Deposited: 06 Jun 2019 15:30
Last Modified: 22 Oct 2022 04:48
DOI: 10.1111/isj.12256

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