How to Animate Your Franchise:DreamWorks Animation and the Franchising of How to Train Your Dragon

Denison, Rayna (2019) How to Animate Your Franchise:DreamWorks Animation and the Franchising of How to Train Your Dragon. In: The Franchise Era: Managing Media in the Digital Economy. Edinburgh University Press, Edinburgh, p. 158. ISBN 9781474419222

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Abstract

Animated blockbusters are some of Hollywood's most profitable and culturally significant films and yet, scholars have tended not to discuss them as such. In this chapter I investigate DreamWorks Animation's franchising practices in order to reveal the challenges faced by industry when creating a new animated property.

Item Type:	Book Section
Faculty \ School:	Faculty of Arts and Humanities > School of Art, Media and American Studies University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Related URLs:	https://edinburghuniversitypress.com/boo...
Depositing User:	LivePure Connector
Date Deposited:	24 Apr 2019 11:30
Last Modified:	06 Aug 2021 23:40
URI:	https://ueaeprints.uea.ac.uk/id/eprint/70662
DOI:

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