How to Animate Your Franchise:DreamWorks Animation and the Franchising of How to Train Your Dragon

Denison, Rayna (2019) How to Animate Your Franchise:DreamWorks Animation and the Franchising of How to Train Your Dragon. In: The Franchise Era: Managing Media in the Digital Economy. Edinburgh University Press, Edinburgh, p. 158. ISBN 9781474419222

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Abstract

Animated blockbusters are some of Hollywood's most profitable and culturally significant films and yet, scholars have tended not to discuss them as such. In this chapter I investigate DreamWorks Animation's franchising practices in order to reveal the challenges faced by industry when creating a new animated property.

Item Type: Book Section
Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
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Depositing User: LivePure Connector
Date Deposited: 24 Apr 2019 11:30
Last Modified: 17 Mar 2020 13:39
URI: https://ueaeprints.uea.ac.uk/id/eprint/70662
DOI:

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