Denison, Rayna (2019) How to Animate Your Franchise:DreamWorks Animation and the Franchising of How to Train Your Dragon. In: The Franchise Era: Managing Media in the Digital Economy. Edinburgh University Press, Edinburgh, p. 158. ISBN 9781474419222
Full text not available from this repository. (Request a copy)Abstract
Animated blockbusters are some of Hollywood's most profitable and culturally significant films and yet, scholars have tended not to discuss them as such. In this chapter I investigate DreamWorks Animation's franchising practices in order to reveal the challenges faced by industry when creating a new animated property.
Item Type: | Book Section |
---|---|
Faculty \ School: | Faculty of Arts and Humanities > School of Art, Media and American Studies University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media |
Related URLs: | |
Depositing User: | LivePure Connector |
Date Deposited: | 24 Apr 2019 11:30 |
Last Modified: | 06 Aug 2021 23:40 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/70662 |
DOI: |
Actions (login required)
![]() |
View Item |