Protecting Europe’s content production from US giants

Broughton Micova, Sarah, Hempel, Felix and Jacques, Sabine (2019) Protecting Europe’s content production from US giants. Journal of Media Law, 10 (2). ISSN 1757-7632

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This article investigates and compares the changes to both the Audiovisual Media Services Directive and the Copyright Directive, through which Europe-an Union policymakers have sought to protect European content producers, mainly in the face of competition from US-based platforms. Contributing to debates about platform and content regulation, we examine the approaches taken with these two legislative changes and assess the potential for success of the most recent efforts. Ultimately, we argue that if revised as proposed the Copyright Directive runs the risk of further adding to the imbalance of power between press publishers and online platforms, and that the level playing field approach taken in the AVSMD revision is more likely to be at least somewhat effective in addressing that imbalance.

Item Type: Article
Uncontrolled Keywords: avmsd,copyright directive,content funding,eu law
Faculty \ School: Faculty of Social Sciences > School of Law
Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Depositing User: LivePure Connector
Date Deposited: 05 Feb 2019 09:30
Last Modified: 12 Jun 2021 10:12
DOI: 10.1080/17577632.2019.1579296

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