‘Vox Twitterati’: Investigating the effects of social media exemplars in online news articles

Ross, Andrew R N and Dumitrescu, Delia (2019) ‘Vox Twitterati’: Investigating the effects of social media exemplars in online news articles. New Media and Society, 21 (4). pp. 962-983. ISSN 1461-4448

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There is a growing trend among online news outlets to include Twitter posts as an equivalent to the traditional “vox pop” or “man-on-the-street” interview. Media effects research has documented the ability of vox pops to influence consumer perceptions of news issues within the traditional media environment, but there is limited research on the possible effects that including social media exemplars as vox pops within editorially curated articles might have on issue perceptions. Drawing on the exemplification effects literature to inform the experimental design, we conduct two studies on two topics of either low or high national salience and find strong evidence that vox pop tweets can influence perceptions of public opinion and, indirectly, readers’ own opinions on an issue. Results are discussed in light of implications for journalistic practice, media effects research and the wider democratic process.

Item Type: Article
Uncontrolled Keywords: vox pop,twitter,online news,exemplification effect,public opinion,experimental
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
UEA Research Groups: Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media
Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
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Depositing User: LivePure Connector
Date Deposited: 15 Jan 2019 15:30
Last Modified: 21 Jul 2023 09:51
URI: https://ueaeprints.uea.ac.uk/id/eprint/69581
DOI: 10.1177/1461444818817313


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