Exploratory Research to Identify the Characteristics of Cyber Victims on Social Media in New Zealand

Dhond, Varun, Richter, Shahper and McKenna, Brad ORCID: https://orcid.org/0000-0002-2219-7508 (2019) Exploratory Research to Identify the Characteristics of Cyber Victims on Social Media in New Zealand. In: Information Systems - 15th European, Mediterranean, and Middle Eastern Conference, EMCIS 2018, Proceedings. Lecture Notes in Business Information Processing, 341 . Springer, CYP, pp. 193-210. ISBN 978-3-030-11394-0

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Cyberbullying is omnipresent among all sections of society who have access to the internet. Vast research has been carried out on this topic around the world however there has not been enough research that is New Zealand based. The objective of this research is to identify the characteristics of cyber victims on social media in New Zealand. We scrutinize the prevalence of cyberbullying in New Zealand among university students based on age, gender and personality. The survey was designed stating the hypotheses developed as a result of the literature review. We gathered the data of sample size n = 158. We conclude that students with openness to experience are more likely to be cyberbullied compared to the other personalities. Whereas, we found no correlation of age and gender with the cyber bullying on a university level. The results from this study can have a positive application in counter cyberbullying programs in New Zealand. This study will a give an impetus for further analytical research in the field of cyber bullying in New Zealand.

Item Type: Book Section
Uncontrolled Keywords: cyber victims,cyberbullying,new zealand,personality,social media,management information systems,control and systems engineering,business and international management,information systems,modelling and simulation,information systems and management ,/dk/atira/pure/subjectarea/asjc/1400/1404
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
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Depositing User: LivePure Connector
Date Deposited: 11 Dec 2018 10:30
Last Modified: 22 Oct 2022 00:08
URI: https://ueaeprints.uea.ac.uk/id/eprint/69245
DOI: 10.1007/978-3-030-11395-7_18


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