Connecting the micro to the macro: An exploration of micro-behaviors of individuals who drive CSR initiatives at the macro-level

Poonamallee, Latha and Joy, Simy (2018) Connecting the micro to the macro: An exploration of micro-behaviors of individuals who drive CSR initiatives at the macro-level. Frontiers in Psychology, 9. ISSN 1664-1078

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Abstract

Grounded on a case study on the formation of an inter-corporate CSR initiative in which four corporations from Chennai, India collaborate, this paper explores the micro-behaviors that individual actors engage in to create CSR solutions later adopted at the macro-organizational level. Based on the findings, the paper (1) identifies five categories of micro-behaviors, namely increasing stakeholder salience by turning attention to the ethical and social responsibilities to specific stakeholder groups, emerging as a self-appointed CSR champion by assuming personal responsibility for action, creating CSR initiative prototypes by leveraging personal skills, garnering support by leveraging personal networks and amassing operational resources by organizational resources; (2) explicates the characteristics of individual approach to CSR that makes it different from, but complementary to organizational approach to CSR.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Related URLs:	https://www.frontiersin.org/article/10.3...
Depositing User:	LivePure Connector
Date Deposited:	07 Dec 2018 16:30
Last Modified:	25 Sep 2024 13:48
URI:	https://ueaeprints.uea.ac.uk/id/eprint/69219
DOI:	10.3389/fpsyg.2018.02417

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