Gaze following in multiagent contexts: Evidence for a quorum-like principle

Capozzi, Francesca, Bayliss, Andrew P. and Ristic, Jelena (2018) Gaze following in multiagent contexts: Evidence for a quorum-like principle. Psychonomic Bulletin & Review, 25 (6). 2260–2266. ISSN 1069-9384

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Abstract

Research shows that humans spontaneously follow another individual’s gaze. However, little remains known on how they respond when multiple gaze cues diverge across members of a social group. To address this question, we presented participants with displays depicting three (Experiment 1) or five (Experiment 2) agents showing diverging social cues. In a three-person group, one individual looking at the target (33% of the group) was sufficient to elicit gaze-facilitated target responses. With a five-person group, however, three individuals looking at the target (60% of the group) were necessary to produce the same effect. Gaze following in small groups therefore appears to be based on a quorum-like principle, whereby the critical level of social information needed for gaze following is determined by a proportion of consistent social cues scaled as a function of group size. As group size grows, greater agreement is needed to evoke joint attention.

Item Type: Article
Uncontrolled Keywords: gaze cuing,joint attention,small groups,social influence,socially acquired information
Faculty \ School: Faculty of Social Sciences > School of Psychology
Depositing User: Pure Connector
Date Deposited: 28 Mar 2018 11:30
Last Modified: 25 Jun 2020 00:20
URI: https://ueaeprints.uea.ac.uk/id/eprint/66624
DOI: 10.3758/s13423-018-1464-3

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