Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema

Denison, Rayna (2017) Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema. In: Cult Media. Springer International Publishing AG, pp. 181-199. ISBN 978-3-319-63678-8

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Abstract

Academic attempts to understand the impact of DVD on film texts and markets have been primarily focused on ‘Hollywood’ filmmaking. This chapter offers an attempt to combine an analysis of film texts with a consideration of how cultural, generic and industrial production beyond Hollywood can impact on how DVD technologies are used. I trace a particular historical period of transnational DVD production emanating from popular Hindi-language cinema in order to chart how and where the distinctive traces of filmgoing and filmmaking practices from within that industry have impacted on its transnational dissemination. In doing so, I challenge the conceptualisations of genre and national cinema that have shaped the debates about DVD’s significance to the global film economy.

Item Type: Book Section
Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
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Depositing User: Pure Connector
Date Deposited: 21 Mar 2018 09:39
Last Modified: 22 Apr 2020 11:14
URI: https://ueaeprints.uea.ac.uk/id/eprint/66536
DOI: 10.1007/978-3-319-63679-5_11

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