Cultural values inherent in the design of social media platforms: A case study of WeChat

Vodanovich, Shahper, McKenna, Brad ORCID: and Cai, Wenjie (2017) Cultural values inherent in the design of social media platforms: A case study of WeChat. In: 30TH Bled eConference: Digital Transformation – From Connecting Things to Transforming Our Lives. University of Maribor Press, SVN, pp. 617-628. ISBN 978-961-286-043-1

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Recently, there has been a tremendous rise in the growth of social media platforms all over the world. Most social media platforms are created for worldwide consumption and it is usually a significant challenge to develop these platforms for users from various cultural backgrounds. While culturally centric user behaviour of social media platforms has been well-documented, the cultural values inherent within the design of these platforms has not been thoroughly explored. This study proposes a conceptual cultural values model to examine the cultural characteristics inherent within WeChat, a Chinese social media platform. We use a research model based on Chinese cultural values to validate the model for the full scale study.

Item Type: Book Section
Uncontrolled Keywords: social media,cultural values,china,design
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
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Depositing User: Pure Connector
Date Deposited: 08 Jun 2017 05:11
Last Modified: 22 Oct 2022 00:02
DOI: 10.18690/978-961-286-043-1


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