Salient egalitarian norms moderate activation of out-group approach and avoidance

Wyer, Natalie A. ORCID: (2010) Salient egalitarian norms moderate activation of out-group approach and avoidance. Group Processes & Intergroup Relations, 13 (2). pp. 151-165. ISSN 1368-4302

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Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient.

Item Type: Article
Uncontrolled Keywords: automatic processes,egalitarian norms,prejudice
Faculty \ School: Faculty of Social Sciences > School of Psychology
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Depositing User: Pure Connector
Date Deposited: 21 Mar 2017 01:42
Last Modified: 22 Oct 2022 02:27
DOI: 10.1177/1368430209347326

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