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Wyer, Natalie A. 
ORCID: https://orcid.org/0000-0002-8169-976X
(2010)
Salient egalitarian norms moderate activation of out-group approach and avoidance.
Group Processes & Intergroup Relations, 13 (2).
pp. 151-165.
ISSN 1368-4302
Abstract
Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | automatic processes,egalitarian norms,prejudice |
| Faculty \ School: | Faculty of Social Sciences > School of Psychology |
| Related URLs: | |
| Depositing User: | Pure Connector |
| Date Deposited: | 21 Mar 2017 01:42 |
| Last Modified: | 22 Oct 2022 02:27 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/63034 |
| DOI: | 10.1177/1368430209347326 |
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