Surveys as a Social Experience: The Lingering Effects of Survey Design Choices on Respondents' Survey Experience and Subsequent Optimizing Behavior

Dumitrescu, Delia and Martinsson, Johan (2016) Surveys as a Social Experience: The Lingering Effects of Survey Design Choices on Respondents' Survey Experience and Subsequent Optimizing Behavior. International Journal of Public Opinion Research, 28 (4). pp. 534-561. ISSN 0954-2892

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Abstract

We propose that the design of earlier survey sections affects respondents’ response strategy to later unrelated questions. We hypothesize that the structure of the survey is socially construed, and when earlier survey design features are respectful of the rules of social conversation, individuals are more likely to optimize their responses later on and express more satisfaction in end-of-survey evaluations. We find evidence supporting these expectations from two experiments, but more research is needed to sort out the causal mechanism responsible for these effects.

Item Type: Article
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
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Depositing User: Pure Connector
Date Deposited: 10 Jan 2017 00:01
Last Modified: 05 Nov 2019 01:05
URI: https://ueaeprints.uea.ac.uk/id/eprint/61976
DOI: 10.1093/ijpor/edv034

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