The impact of transactional and relational strategies in business markets: An agenda for inquiry

Sharma, Arun and Pillai, Kishore Gopalakrishna (2003) The impact of transactional and relational strategies in business markets: An agenda for inquiry. Industrial Marketing Management, 32 (8). pp. 623-626. ISSN 0019-8501

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Abstract

The impetus for the special issue of Industrial Marketing Management is the importance of understanding the implications of transactional and relational strategies in business-to-business contexts. The objective of the special issue is to integrate conceptual and empirical research in this area. We highlight research that extends current thinking in the area to ensure that this special issue serves an impetus for future research on this important topic.

Item Type: Article
Uncontrolled Keywords: transactions,relationships,relational orientation
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Pure Connector
Date Deposited: 18 Oct 2016 14:00
Last Modified: 22 Apr 2020 01:51
URI: https://ueaeprints.uea.ac.uk/id/eprint/60963
DOI: 10.1016/j.indmarman.2003.06.002

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