Exploration of location-based services adoption

McKenna, Brad ORCID: https://orcid.org/0000-0002-2219-7508, Tuunanen, Tuure and Gardner, Lesley A. (2014) Exploration of location-based services adoption. International Journal of E-Services and Mobile Applications, 6 (1). pp. 1-22. ISSN 1941-627X

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The purpose of this paper is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A survey was developed to extract usage information from participants, followed by an analysis of the results using PLS. The analysis shows significant indicators that suggest behaviour patterns of early adopters of location-based services are being observed. This paper applies the UTAUT model using a location-based service experiment to understand the underlying perceptions of individuals who may adopt location-based services. The authors study the effects of multiple parameters on the use of a location-based service simulation. Through this simulation and a following survey, current perceptions of LBS are investigated and insights gained.

Item Type: Article
Uncontrolled Keywords: lcoation-based services,pls,prototype,survey,utaut
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
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Depositing User: Pure Connector
Date Deposited: 29 Apr 2016 23:04
Last Modified: 18 Oct 2022 14:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/58519
DOI: 10.4018/ijesma.2014010101

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