Popularization of Politics

Street, John ORCID: https://orcid.org/0000-0001-9650-063X (2016) Popularization of Politics. In: The International Encyclopedia of Political Communication. Wiley, New York, pp. 1-5.

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The popularization of politics refers to many processes, rather than one, but in essence it highlights the way in which politics is invested with the styles and platforms of popular culture. It can be seen as a product of neoliberalism and the mediatization of politics, although it also predates both. Political movements have traditionally sought to present themselves as “popular” in both cultural and political terms for many centuries. The popularization of politics can also be associated with the rise of so-called “celebrity politics”. This article suggests that the idea best be understood against the background of the “unpopularity of politics” and the “mediatization of politics,” and as differentiated by genres of “popularization.”

Item Type: Book Section
Uncontrolled Keywords: media and society,mediatization,political communication,popular culture,populism
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Depositing User: Pure Connector
Date Deposited: 01 Apr 2016 10:25
Last Modified: 21 Oct 2022 04:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/58076
DOI: 10.1002/9781118541555.wbiepc199

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