Buildings behaving badly:A behavioral experiment on how different motivational frames influence residential energy label adoption in the Netherlands

Student, Jillian, Papyrakis, Elissaios and van Beukering, Pieter (2017) Buildings behaving badly:A behavioral experiment on how different motivational frames influence residential energy label adoption in the Netherlands. Journal of Housing and the Built Environment, 32 (1). 107–132. ISSN 1566-4910

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Abstract

Heating buildings contributes to approximately 36% of Europe’s energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher willingness to pay for home energy labels.

Item Type: Article
Additional Information: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://​creativecommons.​org/​licenses/​by/​4.​0/​), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Uncontrolled Keywords: building energy efficientcy,energy conservation,energy efficiency,(residential) energy label,motivating conservation behavior,motivational (message) framing,social norms,the netherlands
Faculty \ School: Faculty of Social Sciences > School of International Development
Depositing User: Pure Connector
Date Deposited: 17 Feb 2016 16:01
Last Modified: 17 Mar 2020 21:34
URI: https://ueaeprints.uea.ac.uk/id/eprint/57153
DOI: 10.1007/s10901-016-9500-y

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