Assessing Brand and Private Label Competition

Dobson, Paul and Chakraborty, Ratula (2015) Assessing Brand and Private Label Competition. European Competition Law Review, 36 (2). pp. 76-81. ISSN 0144-3054

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Competition between branded and private label goods involves a mix of horizontal and vertical aspects which have important implications for assessing competition and market definition in FMCG markets. We explain why considerable care is needed in applying and interpreting the usual assessment tests because of how retailers control the pricing and positioning of these products.

Item Type: Article
Additional Information: Archiving not allowed by journal.
Uncontrolled Keywords: brands,private label,vertical competition,horizontal competition,market definition
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 19 Nov 2015 16:00
Last Modified: 16 Sep 2021 09:57

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