‘I mainly come for the pies’ An ethnographic study of contemporary football culture.

Brooks, Oliver (2014) ‘I mainly come for the pies’ An ethnographic study of contemporary football culture. Doctoral thesis, University of East Anglia.

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This thesis endeavours to develop a more nuanced understanding of contemporary football
culture. As such my research adopts a consumer-oriented cultural studies approach to
analyse the ways in which modern ‘consumer’ fans negotiate their position within football
culture and the power operating upon them as they do so. Drawing on data from unique
ethnographic research I argue that modern fans engage in processes of complex discursive
negotiation, constructing their identities at the juncture of the hegemonic discourses that
surround football culture: capitalism and tradition, but also their individual understanding of
how they are expected to enact fandom.
I argue that modern fans are able to negotiate the discourses of capitalism and tradition
operating upon them to enact their own power and identity within football culture. As such,
this thesis seeks to advance debates about collective identity formation and the scope of
representation within contemporary football culture. In doing so, my research contributes
to football scholarship’s long tradition of making perceptive social commentaries, drawing
on football culture to contribute to wider debates concerning capitalism and collective
identity formation.

Item Type: Thesis (Doctoral)
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
Depositing User: Mia Reeves
Date Deposited: 01 Jul 2015 08:59
Last Modified: 01 Jul 2015 08:59
URI: https://ueaeprints.uea.ac.uk/id/eprint/53446

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