Sound and (no) Vision:Locating the Radio Trailer

Johnston, Keith M (2014) Sound and (no) Vision:Locating the Radio Trailer. Music, Sound and the Moving Image, 8 (2). pp. 163-178. ISSN 1753-0768

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Abstract

The radio trailer (or radio ‘spot’) has been invisible within the recent expansion of academic work on the film trailer. This absence is, in part, because of its medium’s perceived inability to offer the same level of montage of excerpted scenes, imagery and graphics as the film, television or internet forms of such trailers, yet also speaks to a wider absence of work that considers the audio qualities of the film trailer. This article challenges and problematises that tendency through analysis of the audio-only coming attractions found in radio trailers (for feature films) on UK commercial radio. Creating a basic taxonomy of approaches and techniques within the radio trailer, the article argues for more focus to be given to the aural qualities of trailers across media, and the importance of understanding the impact the aural surround of the radio station can have on the radio spot.

Item Type: Article
Uncontrolled Keywords: radio trailer,film trailer,british commercial radio,radio advertising,soundtrack,transmedia
Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Depositing User: Pure Connector
Date Deposited: 06 Jan 2015 15:50
Last Modified: 23 Jun 2020 23:44
URI: https://ueaeprints.uea.ac.uk/id/eprint/50915
DOI: 10.3828/msmi.2014.10

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