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Greene, Fred L., Johnston, Keith M 
ORCID: https://orcid.org/0000-0002-1989-8549 and Vollans, Ed
(2014)
Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format.
International Journal of Media and Cultural Politics, 10 (1).
pp. 109-116.
ISSN 2040-0918
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| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | film trailers,audience research |
| Faculty \ School: | Faculty of Arts and Humanities > School of Art, Media and American Studies (former - to 2024) |
| UEA Research Groups: | Faculty of Arts and Humanities > Research Groups > Film, Television and Media Faculty of Arts and Humanities > Research Groups > British Cinema & Television |
| Depositing User: | Pure Connector |
| Date Deposited: | 08 Jul 2014 08:04 |
| Last Modified: | 18 Jun 2026 16:29 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/49025 |
| DOI: | 10.1386/macp.10.1.113_3 |
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