Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

Greene, Fred L., Johnston, Keith M and Vollans, Ed (2014) Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format. International Journal of Media and Cultural Politics, 10 (1). pp. 109-116. ISSN 2040-0918

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Item Type: Article
Uncontrolled Keywords: film trailers,audience research
Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Depositing User: Pure Connector
Date Deposited: 08 Jul 2014 08:04
Last Modified: 28 Oct 2019 15:06
URI: https://ueaeprints.uea.ac.uk/id/eprint/49025
DOI: 10.1386/macp.10.1.113_3

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