Norms and situational rules of address in English and Norwegian speakers

Dittrich, Winand H., Johansen, Thomas and Kulinskaya, Elena (2011) Norms and situational rules of address in English and Norwegian speakers. Journal of Pragmatics, 43 (15). pp. 3807-3821. ISSN 0378-2166

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The proposed universal relationship between status and solidarity in address exchange is revisited and a novel methodology applied. Forms of address were investigated in Norwegian and English usage based on Brown's (1965) theory of the invariant norm of address. Address exchanges and politeness measures were elicited in Norway and England. The degree of reciprocity, solidarity, and inequality in dyadic address exchange were analyzed and using a statistical approach allowed to directly compare the linguistic patterns of expected and observed values in two languages. The address exchange showed no consistency with expected theoretical values for certain categories of Brown's (1965) theory. Differences in politeness were found between the two countries. Effects of cultural differences and social change governing the pragmatics of communication are suggested to explain the findings. A cognitive concept of politeness to explain forms of address usage is emphasized.

Item Type: Article
Uncontrolled Keywords: forms of address,politeness,status,solidarity,methodology,social categorization
Faculty \ School: Faculty of Science > School of Computing Sciences
Depositing User: Pure Connector
Date Deposited: 04 Jul 2014 12:51
Last Modified: 15 Dec 2022 02:18
DOI: 10.1016/j.pragma.2011.09.006

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