For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy

Wohlfeil, Markus (2013) For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy. In: 16th Irish Academy of Management Annual Conference, 2013-09-02 - 2013-09-04, Waterford Institute of Technology.

Microsoft Word (For Love of the Movies - IAM 2013 (Extended Abstract)) - Accepted Version Download (42kB)

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	film industry,film studios,film studio tour,film marketing,experiential marketing,experiential consumption,brand lands,photographic essay,autoethnography,subjective personal introspection,introspection,introspective research,existential-phenomenology,authenticity,brand community,consumer-brand relationship,consumer behaviour,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	05 Feb 2014 12:02
Last Modified:	28 Oct 2022 12:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/47420
DOI:

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