For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy

Wohlfeil, Markus (2013) For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy. In: 16th Irish Academy of Management Annual Conference, 2013-09-02 - 2013-09-04, Waterford Institute of Technology.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: film industry,film studios,film studio tour,film marketing,experiential marketing,experiential consumption,brand lands,photographic essay,autoethnography,subjective personal introspection,introspection,introspective research,existential-phenomenology,authenticity,brand community,consumer-brand relationship,consumer behaviour
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 05 Feb 2014 12:02
Last Modified: 09 Jun 2020 23:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/47420
DOI:

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