For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy
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Wohlfeil, Markus (2013) For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy. In: 16th Irish Academy of Management Annual Conference, 2013-09-02 - 2013-09-04, Waterford Institute of Technology.
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Microsoft Word (For Love of the Movies - IAM 2013 (Extended Abstract))
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Item Type: | Conference or Workshop Item (Paper) |
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Uncontrolled Keywords: | film industry,film studios,film studio tour,film marketing,experiential marketing,experiential consumption,brand lands,photographic essay,autoethnography,subjective personal introspection,introspection,introspective research,existential-phenomenology,authenticity,brand community,consumer-brand relationship,consumer behaviour |
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Pure Connector |
Date Deposited: | 05 Feb 2014 12:02 |
Last Modified: | 10 Mar 2021 00:57 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/47420 |
DOI: |
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