Developing automated e-survey and control tools:an application in industrial management

Scornavacca Jr, Eusebio, Becker, Joao Luiz and Barnes, Stuart J. (2004) Developing automated e-survey and control tools:an application in industrial management. Industrial Management and Data Systems, 104 (3). pp. 189-200. ISSN 0263-5577

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Abstract

The application of the Internet to traditional business and administrative activities has introduced considerable digitisation and process automation. One key area of development from a research perspective is the use of electronic (e-) surveys, based on Internet technology. E-surveys can bring many benefits from a research perspective, including extremely low marginal costs, automation of processes, and the ability to collect and manage very large samples. However, experience in the use of e-surveys has found considerable challenges in achieving a quality sample frame and response rates. This paper explores the development of an e-survey tool for assessing information needs of growth enterprises in Brazil. A key learning from the use of the survey is the use of control methods for both improving the response rate, and, as a consequence, the sample frame.

Item Type: Article
Uncontrolled Keywords: automation,brazil,control,e-surveys,internet,control systems,costs,electronic commerce,problem solving,product development,societies and institutions,web browsers,data collection,process automation,quality sample frames,industrial management
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Pure Connector
Date Deposited: 09 Dec 2013 14:44
Last Modified: 21 Apr 2020 22:20
URI: https://ueaeprints.uea.ac.uk/id/eprint/45118
DOI: 10.1108/02635570410525744

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