Wireless sales force automation:concept and cases

Walker, Brett and Barnes, Stuart J. (2005) Wireless sales force automation:concept and cases. International Journal of Mobile Communications, 3 (4). pp. 411-427. ISSN 1470-949X

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Abstract

This study examines the impacts of mobile sales force automation on three organisations operating in food-related industries. The findings demonstrate that wireless technologies can enhance the benefits of traditional sales force automation, but that fundamental transformation of processes and value proposition is not yet apparent. The paper concludes with recommendations for future practice and research.

Item Type: Article
Uncontrolled Keywords: food industry,mobile,sales force automation,strategic impact,wireless,automation,food products plants,information management,information technology,internet,management information systems,sales,societies and institutions,wireless information systems,electronic commerce
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 04 Dec 2013 11:38
Last Modified: 24 Jul 2019 19:17
URI: https://ueaeprints.uea.ac.uk/id/eprint/45112
DOI: 10.1504/IJMC.2005.007025

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