Understanding wireless field force automation in trade services

Barnes, Stuart, Scornavacca, Eusebio and Innes, Douglas (2006) Understanding wireless field force automation in trade services. Industrial Management and Data Systems, 106 (2). pp. 172-181. ISSN 0263-5577

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Abstract

Purpose - Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile business-to-employee solutions, especially field force automation (FFA), have been widely adopted throughout the planet. The purpose of this paper is to investigate the impact of wireless FFA in trade services organisations in New Zealand. Design/methodology/approach - The paper uses a case study approach to examine two trade services organisations. Findings - The findings demonstrate that wireless technologies can significantly enhance the benefits of traditional FFA. Practical implications - The paper concludes with recommendations for future practice and research. Originality/value - This paper contributes to the academic research in this field by examining two organizations that have already implemented their own wireless FFA solutions and have realized benefits and impacts as a result.

Item Type: Article
Uncontrolled Keywords: automation,communication technologies,mobile communication systems,new zealand,information technology,mobile telecommunication systems,societies and institutions,field force automation (ffa),trade services,wireless telecommunication systems
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Pure Connector
Date Deposited: 17 Dec 2013 12:22
Last Modified: 21 Apr 2020 22:19
URI: https://ueaeprints.uea.ac.uk/id/eprint/45105
DOI: 10.1108/02635570610649835

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