Purchase behavior in virtual worlds:An empirical investigation in Second Life

Guo, Yue and Barnes, Stuart (2011) Purchase behavior in virtual worlds:An empirical investigation in Second Life. Information and Management, 48 (7). pp. 303-312. ISSN 0378-7206

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Virtual worlds are an emerging online transaction context in which millions of players around the world participate and trade virtual items with one another. However, little research has been conducted into purchase behavior in this new context. To address this gap, we developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. An online survey was conducted within Second Life (n = 250) and tested using structural equation modeling. We conclude with implications for practice and research limitations.

Item Type: Article
Uncontrolled Keywords: pls,purchase behaviour,second life,structural equation model,virtual world,virtual worlds,interactive computer graphics,social networking (online),virtual reality,sales
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Pure Connector
Date Deposited: 10 Dec 2013 13:56
Last Modified: 24 Oct 2022 05:12
URI: https://ueaeprints.uea.ac.uk/id/eprint/45093
DOI: 10.1016/j.im.2011.07.004

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