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Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie, Palmer, Roger, Clark, Moria and Hair, Neil
(2013)
Service Dominant Logic – An Example of Competitive Advantage.
In:
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.
Springer, Melbourne, p. 165.
ISBN 978-3-319-24182-1