Performance of the Five European Union Most Important Nutritional Labels

Chrysochoidis, Georgios (2013) Performance of the Five European Union Most Important Nutritional Labels. In: American Marketing Association 2013 Winter Conference, 2013-02-15 - 2013-02-17.

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Abstract

The efforts to reverse the overweight/obesity epidemic have largely been based on the premise that the “more the information provided to consumers, the better”. Nutritional labeling schemes have been instrumental in implementing such premise and different such schemes have been developed and used both in the US and elsewhere. US-based evidence shows that there is no winner regarding overall performance for consumer protection among the tested US labeling formats. The question is: Do the labeling schemes adopted in EU perform better?

Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Georgios Chrysochoidis
Date Deposited: 21 Feb 2013 11:52
Last Modified: 04 Aug 2020 23:52
URI: https://ueaeprints.uea.ac.uk/id/eprint/41433
DOI:

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