Optimal low-price guarantees with anchoring

Hviid, Morten and Shaffer, Greg (2012) Optimal low-price guarantees with anchoring. Quantitative Marketing and Economics, 10 (4). pp. 393-417. ISSN 1573-711X

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Faculty of Social Sciences > School of Law
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Depositing User: Julie Frith
Date Deposited: 07 Feb 2013 15:50
Last Modified: 21 Apr 2020 16:22
URI: https://ueaeprints.uea.ac.uk/id/eprint/41142
DOI: 10.1007/s11129-012-9121-z?LI=true#

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