IMC, richer consumer engagement

Spickett-Jones, Graham (2009) IMC, richer consumer engagement. In: Marketing Communications: Interactivity, Communities and Content, 5th Edition. FT/Prentice Hall, London.

Full text not available from this repository.
Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Anna Flack
Date Deposited: 21 Aug 2012 08:27
Last Modified: 25 Aug 2021 23:39

Actions (login required)

View Item View Item