IMC, richer consumer engagement

Spickett-Jones, Graham (2009) IMC, richer consumer engagement. In: Marketing Communications: Interactivity, Communities and Content, 5th Edition. FT/Prentice Hall, London.

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Anna Flack
Date Deposited: 21 Aug 2012 08:27
Last Modified: 27 May 2020 00:14
URI: https://ueaeprints.uea.ac.uk/id/eprint/39383
DOI:

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